Located in Beijing, this flagship store for China Gold Coin was awarded to us through a design competition. The original space featured two entrances—one facing the street and another opening into an interior lobby—forming an L-shaped layout. Our design optimized the circulation flow by connecting the two entrances with a sweeping curve, creating the largest possible display surface within the store.

 

In the exhibition area, we integrated design elements inspired by coin minting machines, including a sculptural display table and a perforated coin display wall. These elements not only showcase the products but also immerse visitors in the cultural and artistic essence of gold coins, transforming the store into a cultural hub for numismatic art.